That doesn’t mean smaller companies cannot have an effective marketing strategy. After all, they want to become big companies.
Marketing is basically Psychology after all (or Social Psychology for those who want to get really technical,) and what works well for some may not work at all for others.
Worse, there are some really poor marketing mediums out there that remain popular due to inertia alone. Others are the latest trends and cutting edge, with lots of bells and whistles, but forget that they are supposed to supply a return on your investment. Otherwise, what good are they?
Concentrate on what actually puts people through your door. Everything else is just smoke and mirrors.
At Veritas, we will sit down with you and create a marketing mix that suits your budget and your business.